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Here's how we approached it. Step one was a tinted oil-based primer - Zinsser. Oil prime on brick is non-negotiable for us. It penetrates deep, seals the surface, and gives the topcoat something real to bond to. Skipping that step or going straight to latex is how you end up with peeling paint two years down the road. We don't cut corners there.
For the topcoat, we went with a satin latex finish - two coats, sprayed with a Graco sprayer. Spraying is the right call on brick. Trying to roll or brush every mortar joint on a full exterior is a losing battle. The sprayer gets into every crevice evenly and produces a consistent finish across the whole surface. The color - a cool charcoal gray - works really well against the white trim, the new deck, and the roofline.
The coverage wraps the entire exterior - front, sides, and rear. Every surface got the same treatment. Nothing was left half-done. That consistency is what makes the finished result look intentional rather than patched together. When you're working on a full exterior repaint like this, the details on the sides and back matter just as much as the front.
We do this kind of work regularly here in Sussex County and throughout North Jersey. Brick repaints are a specialty - the prep, the product selection, and the application method all have to be right. When they are, the results speak for themselves.